We don’t just design T-shirts, we create elevated essentials that serve as daily mindset reminders. Each mindset-expression tee is crafted intentionally, turning self-expression into self-care. Soulful Threads is more than a label; it’s a movement for conscious creators, thinkers, and feelers who value authenticity, comfort, and purpose in what they wear.

Mindset expression is about wearing what you believe, letting your clothing reflect your inner growth, values, and self-awareness. Each design embodies a thought, affirmation, or energy that supports personal development and mental well-being. When you wear a Soulful Threads tee, you’re not just dressing for the day, you’re setting an intention for how you want to show up in the world.

Honey draws creative direction from her NLP background, weaving mindset tools and subtle rewiring techniques into every design and Jade brings a young fresh approach to the concepts. Each affirmation is crafted as a gentle invitation to pause, reflect, and realign, a cue to come back to self-love, self-awareness, and inner strength. Our designs are reminders to step into your day with intention, presence, and your most authentic energy.

All our tees are printed locally in Tweed Heads, NSW, using high-quality Australian
suppliers. Each shirt is made from 100% cotton that’s soft, breathable, and ethically
produced, because comfort and consciousness go hand in hand.

We currently offer sizes XS - 2XL, depending on the design and customer demand. Our focus is on creating inclusive fits that celebrate different body types while maintaining comfort and
style.

Yes! Several of our tees are designed with a relaxed, unisex fit that flatters all body types. We also offer women’s box-fit styles, which have a slightly shorter cut, perfect for those who prefer a modern, cropped look.

To keep your tee looking fresh and feeling soft:

• Wash inside out in cold water.
• Avoid bleach or harsh detergents.
• Line dry in the shade.
• If ironing, turn inside out or place baking paper over the graphic.

Your daily reminder deserves mindful care, too.

Yes! We regularly trade at Mount Tamborine, Kingscliff, and Pottsville markets.
Follow us on Instagram @soulfulthreads.au for market dates, pop-ups, special events, sales and stockist updates.

Join our Soulful Community via www.soulfulthreads.au or follow us on Instagram for early access to new designs, affirmations, giveaways, and exclusive offers.

Yes, we do! All returns and exchanges must be approved before sending items back to us. You have 14 days from receiving your order to request a return or exchange on full-priced items. Products must be unworn, in original packaging, and include proof of purchase. Customers are responsible for return shipping costs. Please note: sale items and gift cards are non-returnable. Faulty items will be reviewed and replaced or refunded. Read the full policy here.