Our Story

From Passion to Purpose - Why We Created Soulful Threads
Soulful Threads was born from a deep desire to create something that felt honest. Something that could wear like a tee, but speak like a truth. This brand isn’t just about style; it’s about soul care. In a world that often pressures us to fit in, filter out, or keep up, we wanted to create space for something softer, something real, something that supports your mental wellbeing and gently affirms: You are already whole.


We believe in the power of words, how they land on the body and linger in the heart. That’s why
our designs are infused with affirming language that uplifts, empowers, and invites you back to
yourself. These aren’t just cute quotes. They’re daily reminders. Emotional anchors. Loving
nudges toward self-awareness, radical self-acceptance, and growth.
For us, fashion is a form of therapy. When you put on something that resonates with your soul, it
shifts how you walk through the world. Our pieces are crafted to feel good physically and
emotionally. 100% cotton, soft on your skin and grounding to your spirit.

We started this venture because we saw the need for more mindful expression. For clothing that
doesn’t mask but reveals. For designs that don’t just decorate the body but speak to the journey of
becoming- the messy, brave, beautiful evolution we’re all living through.

This is more than a brand. It’s a love letter to the human experience - one thread, one truth, one
tee at a time.

Mother-Daughter duo

Meet Honey & Jade

At the heart of Soulful Threads is a deeply personal story, one of love, legacy, and the shared journey of self-expression between a mother and daughter.
Honey is the soul behind the message. Jade is the lens through which the vision comes to life.


Together, Honey and Jade are the perfect combination:
One brings the wisdom, warmth, and words, the inner work behind each design.
The other brings the vision, vibe, and visuals, translating intention into imagery.


Their journey is a bonding adventure - a meeting of generations, creative energy, and emotional intelligence. Each tee they create is a product of their shared values: authenticity, connection,
resilience, and radical self-love.
Soulful Threads is not just their business - it’s their heart work. A fusion of experience and creativity, story and style, mother and daughter.

Not Just a T-Shirt - A Soul Statement

The Intention Behind our Tees

At Soulful Threads, we believe a t.shirt can be more than just fabric, it can be a reflection of your truth, a reminder of your wholeness, and a celebration of your journey.

Our tees are created with intention, designed to spark curiosity, stir emotion, and hold space for authenticity.

Our pieces don't shout, they speak. Softly, clearly, and with depth. Each design is infused with mindful intentions to serve as a mirror, mantra, or gentle nudge back to yourself. Whether it's a phrase that hits home or a colour that lifts your energy, our threads are reminders to stay connected to your soul in a world that often asks you to disconnect.

When you wear Soulful Threads, you're not just putting on a tee. You're choosing to show up more fully, more consciously, more you.